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Steve Hamaker - Brand Designer
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THE COMMUNITY MARK (LOGO)

WF_Lex_logo1.jpg

ALTERNATE LOGO

WF_LEX_altLogo2.jpg

WALL GRAPHICS ELEVATIONS

Each exterior wall of the store was designed to highlight the particular section.
(Produce, Dairy, Meat, Seafood, Fromagerie, Kitchen, and Pub)

corevalues_elevation.jpg

PRODUCE DEPARTMENT – CORE VALUES WALL


traceable_elevation.jpg

SEAFOOD DEPARTMENT


Sustainable_elevation.jpg

MEAT DEPARTMENT


dairy_elevation.jpg

DAIRY SECTION


fromagerie_elevation.jpg

FROMAGERIE (MEAT, CHEESE, OLIVES, ETC)


joyoffood_elevation.jpg

THE KITCHEN


barndoor_elevation.jpg

THE BARN DOOR TAP ROOM (PUB)


To give the store a Kentucky bourbon, bluegrass and horse racing feel, we used various materials including reclaimed bourbon oak planks, reclaimed barn wood, maple flooring, birch plywood, weathered brass, and hot rolled steel tubing.


INDIVIDUAL GRAPHICS

TinCommMark.jpg
DryAgedBeef_cling.jpg
DairyWall.jpg
LifesSweeter.jpg
5step_sign.jpg
TheBarnDoor.jpg
 
SupportingSigns1.png
SupportingSigns2.png
 
WholeBodySigns.jpg
IsleSign.jpg
OrderSigns.jpg
 
CheckoutLights2.jpg

The checkout aisle lights were designed with the various patterns seen on a horse jockey's silk racing shirt. 

CheckoutLights1.jpg
QualityStandards1.png
QualityStandards2.png
 
TheBottleShop.jpg
ThankYouSign.jpg

Store photography

CoreValues_Photo.jpg
Fromagerie_Photo.jpg
Sustainable_Photo.jpg

Instagram photos

WF_insta3.jpg
WF_insta2.jpg
WF_insta5.jpg
WF_insta1.jpg
WF_insta4.jpg
WF_insta6.jpg
 

©2025 Steve Hamaker